your partner for trust and growth
Recognizing trust as a foundational pillar within societies and as a critical driver for high-performance businesses, we empower our clients to attain enduring and sustainable growth. Or in other words: we help our clients become well-known, well-reputed and successful.
Among our clients, you’ll find a roster of leading enterprises, investors, and entrepreneurs, alongside organizations, institutions and Government agencies.
Profoundly versed in strategy, creativity and technology, we build trust, fame and influence, while facilitating their significant growth.
About Aura
Aura is a leading consulting group with the ambition to be the best partner for ambitious clients in building trust and fostering sustainable growth with technology as an accelerator. Our capacity spans over 7 agencies and 500 specialists in Sweden, Finland, the UK, and Poland. Aura gathers specialists in business consulting, strategic and financial communication, sustainability, brand journeys, creative, tech-enabled communication and marketing and data-driven growth. Together, we transform companies, change perceptions, and create lasting value for businesses and society.
We firmly believe that diverse teams are more productive and innovative and recognize cross-skill collaboration as a defining quality for solving complex challenges.
Aura was founded as H&H Group in 2014, with roots back to 1995, and operates under its new name since 2023.
Trust and growth are like yin and yang. We bring them together in one integrated formula. Get in touch to learn more.
The group includes the following companies
We bring the trust perspective into marketing to drive sustainable growth, and we bring marketing speed and data focus into communication to navigate a complex world and build trust.
insights from the group
What’s cooking in Aura.
Check out recent insights and reports, group news, and the latest updates from our agencies.
sustainability
Aura Group has received its EcoVadis sustainability rating following an independent assessment covering environment, labour conditions, ethics and sustainable procurement.
Our total emissions for FY2024–2025 amounted to approximately 962 tCO₂e. We reduced emissions by 4.9% on a like-for-like basis and cut business travel by 26%.
One of our main focus areas going forward is sustainable procurement. As part of this work, we are developing a procurement policy that sets clear sustainability requirements for our suppliers.
The EcoVadis assessment and our Climate Report FY2024–2025 support our continued efforts to become a more sustainable company and provide transparency in dialogues with customers, partners and stakeholders.

