Anders Hult, with over 25 years of experience as an adviser and leader from roles at Prime, Weber Shandwick and most recently at NORD DDB, joins Aura as Head of Client Direction.

Anders' remit is to work alongside colleagues across the group to further strengthen Aura's ability to create value for clients and contribute to the group's business development, identify new growth opportunities and develop strategic partnerships at the intersection of AI, creativity and business value.

"Aura has built something distinctive in the Nordics — a group with a deep understanding of trust as a strategic business asset and a prerequisite for growth. I look forward to contributing to Aura's continued journey and, together with all the talented colleagues here, building on the company's strong position. Being part of developing Aura and creating new offerings that generate real business value feels both important and inspiring." — Anders Hult

"We are delighted to welcome Anders to Aura. His experience of creating genuine business value, driving business development and advising across competen­ce and agency boundaries will be a strong contribution to both our clients and our continued development. Anders is one of very few people in Sweden and the Nordics to have held senior positions at both leading advertising agencies and communi­cations consultancies, and he brings with him expertise and perspect­ives that will be invaluable to us." — Johan Ramsten, Deputy CEO, Aura