Climate Report
FY2024–2025
Aura Group · Reporting period 1 Jan 2024 – 31 Dec 2025. Operational control boundary. Prepared by Bardo, March 2026.
Overview
Emissions by GHG Protocol Scope
Market-based Scope 2. Scope 3 covers all applicable upstream categories. ~81,000 non-emission activities excluded (client pass-through billing, VAT, intercompany transfers, and fees).
| Scope | Description | FY2024 | FY2025 | Δ | Share 2025 |
|---|---|---|---|---|---|
| Scope 1 | Direct combustion — company vehicle fuel | ~2 | ~6 | +178% | 0.7% |
| Scope 2 | Purchased electricity — market-based (GHG Protocol primary method). GoO/Ursprungsgarantier cover 77% of MWh. See dual reporting below. | ~17 | ~16 | −6% | 1.7% |
| Scope 3 | Value chain — purchased goods & services, travel, leased assets | ~936 | ~939 | +0.3% | 97.6% |
| Total (excl. pass-through billing) · market-based S2 | ~955 | ~962 | +0.7% | 100% |
Emissions by Bardo Category — FY2025
Invoice & Expense Data
- ~13,059 invoices, ~10,765 receipts (2024) / ~12,595 invoices, ~10,840 receipts (2025)
- ~175,000 source activities processed by Bardo AI pipeline (~93,000 emission-bearing; ~81,000 excluded as non-emission — client pass-through billing, VAT, intercompany transfers, and fees)
- ~81,000 non-emission activities excluded (pass-through billing, VAT, intercompany transfers, and fees)
- 9 emission categories — all 100% EF-covered
- Activity-based EFs (EPD/LCA) for goods; SoF for services
Directly Metered Data
- Electricity per office — actual kWh, all locations
- Vehicle fuel — actual receipts from group companies
- Business travel — invoice-level (flights, hotels, rail)
- Office space — m² per lease agreement
- Sveavägen 20 (Skandia Fastigheter) — actual metered kWh (FY2025: 107 MWh, FY2024: 123 MWh · Entelios GoO confirmed)
Year-on-Year
FY2024 vs FY2025
Like-for-like (excl. Eventum): −4.9%. Total incl. Eventum acquisition: +0.7%. Travel fell −26%, SaaS −24%, overall carbon intensity −1.0%. Goods grew +17% driven by IT equipment at acquired entities — per-SEK intensity still improved.
| Category | FY2024 tCO₂e | FY2025 tCO₂e | Δ tCO₂e | Δ % | Driver |
|---|---|---|---|---|---|
| Scope 1 — Vehicle fuel | ~2 | ~6 | +4 | +178% | More complete fuel receipt capture across subsidiaries. No new leases 2024–2025. Fleet phase-out by 2027. |
| Scope 2 — Electricity | ~17 | ~16 | −1 | −6% | Market-based. Sveavägen 20 GoO confirmed (Entelios, actual metered). GoO coverage 76% (FY2024) → 77% (FY2025). |
| Scope 3 — Cat. 1 Services | ~415 | ~427 | +12 | +2.9% | Eventum agency spend (+54t) largely offset by passthrough exclusions. Like-for-like services flat. |
| Scope 3 — Cat. 1 Goods | ~185 | ~216 | +32 | +17.2% | IT equipment growth at acquired entities (Advania Finance leases). |
| Scope 3 — Cat. 1 SaaS | ~49 | ~37 | −12 | −24% | Rationalisation of software subscriptions and reduced software spend. |
| Scope 3 — Cat. 6 Business Travel | ~163 | ~120 | −43 | −26% | Fewer long-haul flights vs 2024 — particularly intercontinental routes. |
| Scope 3 — Cat. 8 Leased Assets | ~110 | ~117 | +7 | +6% | Office lease expenses — group composition changes and rent increases. |
| Cat. 4 Freight | ~13 | ~13 | 0 | 0% | Low and stable — event materials and deliveries. |
| Other S3 (Cat. 3/5/other) | ~3 | ~11 | +8 | n/m | Waste ~2t, T&D losses ~1t, corporate card (EUROCARD) spend ~7t (category-average EF). |
| Total excl. pass-through | ~955 | ~962 | +7 | +0.7% |
Carbon Intensity
Emissions per MSEK Emission-Bearing Spend — tCO₂e / MSEK
Normalised against Bardo-tracked emission-bearing spend (FY2024: 185.9 MSEK · FY2025: 189.2 MSEK). Like-for-like (excl. Eventum): −4.9%. Overall intensity improved −1.0%. Travel intensity improved −8.8%. SaaS intensity improved −26%.
| Scope / Category | FY2024 tCO₂e | FY2025 tCO₂e | FY2024 tCO₂e/MSEK | FY2025 tCO₂e/MSEK | Intensity Δ |
|---|---|---|---|---|---|
| Scope 1 — Direct | ~2 | ~6 | — | — | +178% |
| Scope 2 — Purchased Energy | ~17 | ~16 | ~58 | ~51 | −12% |
| Scope 3 — Total | ~936 | ~939 | — | — | +0.3% |
| Services (Cat. 1) | ~415 | ~427 | 4.88 | 4.96 | +1.6% |
| Goods (Cat. 1) | ~185 | ~216 | 15.86 | 15.21 | −4.1% |
| SaaS (Cat. 1) | ~49 | ~37 | 1.64 | 1.20 | −26% |
| Business Travel (Cat. 6) | ~163 | ~120 | 15.44 | 14.08 | −8.8% |
| Leased Assets / Property (Cat. 8) | ~110 | ~117 | 2.34 | 2.49 | +6.5% |
| Freight (Cat. 4) | ~13 | ~13 | 12.04 | 12.10 | +0.5% |
| Total | ~955 | ~962 | 5.14 | 5.09 | −1.0% |
Industry Benchmark
What Does ~962 tCO₂e Actually Mean?
Absolute emissions are hard to interpret without context. Two lenses make the number meaningful: (1) emissions per employee relative to comparable firms, and (2) tangible real-world equivalents.
Per-Employee Emissions — Aura vs. Comparable Firms
All Scope 1+2+3. Chart scaled to 9.0 tCO₂e/employee. Note: scope boundaries differ — see table below.
| Organisation | Sector | Employees | Total tCO₂e | tCO₂e / FTE | Scope coverage | Source |
|---|---|---|---|---|---|---|
| Aura Group FY2025 | Communications & PR · SE | ~500 | ~962 | 1.9 | S1+S2(market)+S3 all cat. excl. Cat 7 (commuting) | This report |
| Aura Group FY2025 — est. incl. Cat 7 | Communications & PR · SE | ~500 | ~1,460 | ~2.9 | +~500 tCO₂e estimated Cat 7 commuting (1 tCO₂e/FTE) | Estimated |
| Dentsu Group | Communications & digital · JP/global | 71,127 | 401,733 | 5.7 | S1+S2+S3 full incl. Cat 1, 6, 7, 11–15 | Dentsu ESG Data Book 2024 (FY2023) |
| Wood Mackenzie | Research & professional services · UK/global | 2,276 | 16,381 | 7.2 ⚠ | S1+S2+S3 selected categories only (Cat 1, 2, 3, 4, 6, leased assets) | Wood Mackenzie Sustainability Report 2024 |
Tangible Equivalents — ~962 tCO₂e in Context
Scope 1 — Direct Emissions
Vehicle Fuel — ~6 tCO₂e (2025)
Breakdown by Fuel Type (FY2025 estimate)
| Fuel type | ~tCO₂e | Share | EF source |
|---|---|---|---|
| Petrol — passenger cars | ~3.3 | 51% | DEFRA 2024 / IEA |
| Diesel — vehicles (subsidiaries) | ~2.3 | 36% | DEFRA 2024 / IEA |
| Other fuel | ~0.9 | 13% | DEFRA 2024 |
| Total Scope 1 | ~6.5 | 100% |
Vehicle fuel purchases extracted from supplier invoices. Global Warming Potential (GWP) values from IPCC Sixth Assessment Report (AR6): CO₂=1, CH₄=27.9, N₂O=273 — these convert non-CO₂ greenhouse gases to a CO₂-equivalent basis. Company-owned and leased vehicles included. Private mileage reimbursement not separately tracked.
Scope 2 — Purchased Energy
Electricity — CSRD Dual Reporting
Bardo reports 12.8 tCO₂e (FY2024) and 13.0 tCO₂e (FY2025) using provider-specific EFs across all tracked offices (636 MWh FY2024, 620 MWh FY2025). Sveavägen 20 (2,486 m²) — actual metered data from Skandia Fastigheter (April 2026); Entelios GoO confirmed both years. Market-based should be used for EcoVadis and CSRD submissions.
Finland: 1.8 tCO₂e (25 MWh · 72 gCO₂e/kWh)
UK: 2.3 tCO₂e (9.7 MWh · 233 gCO₂e/kWh)
FY2024: ~8 tCO₂e (SE 601 MWh · 7g + FI 25 MWh · 72g + UK 9.7 MWh · 233g)
Source: IEA 2024 / Energimyndigheten / DESNZ 2024
Sveavägen 20 (107 MWh): 0 tCO₂e (Entelios GoO confirmed · actual metered)
Other SE non-GoO (111 MWh): 9.5 tCO₂e (85.52 gCO₂e/kWh residual)
Finland (25 MWh): 4.5 tCO₂e (180 gCO₂e/kWh)
UK (9.7 MWh): 2.3 tCO₂e (no REGO)
FY2024: ~17 tCO₂e (Vattenfall 359 MWh GoO → 0; Sveavägen 123 MWh GoO → 0; other SE 119 MWh → 10.2t; FI 25 MWh → 4.5t; UK → 2.3t)
Source: AIB Residual Mix 2024 v1.1 / DESNZ 2024
FY2024: 76% (482 / 636 MWh — Vattenfall 359 MWh + Sveavägen/Entelios 123 MWh)
Sveavägen 20 GoO confirmed via Skandia Fastigheter intyg (April 2026)
Office Electricity Overview (FY2025)
| Office / Region | MWh | EF type | tCO₂e (market) | GoO |
|---|---|---|---|---|
| Stockholm — Vattenfall offices (GoO) | 367 | GoO certified | 0.0 | ✓ |
| Sveavägen 20 — actual metered (Entelios GoO) | 107 | GoO certified | 0.0 | ✓ |
| Helsingborg | 73 | SE residual mix | ~6.2 | — |
| Linköping | 38 | SE residual mix | ~3.3 | — |
| Tyfonen (Malmö/Nordenskjöld) | 22 | SE residual mix | ~1.9 | — |
| Sparbössan (Engelbrektsgatan) | 6 | SE residual mix | ~0.5 | — |
| Finland (Helsinki) | 25 | FI residual mix | ~4.5 | — |
| London (UK) | 9.7 | UK grid (no REGO) | ~2.3 | — |
| Total 620 MWh (market-based, FY2025) | ~620 | ~16 |
Sveavägen 20 — actual metered data from Skandia Fastigheter (April 2026): FY2025: 107,391 kWh; FY2024: 123,270 kWh. Entelios GoO confirmed both years (intyg received). FY2024 total: ~636 MWh — GoO: Vattenfall 359 MWh + Sveavägen/Entelios 123 MWh = 482 MWh (76%); non-GoO: Helsingborg 73 MWh + Linköping 38 MWh + other SE + Finland 25 MWh + UK 9.7 MWh. Meter scope: 620/636 MWh covers direct tenant contracts and Sveavägen 20 actual metered. An additional ~455 MWh from landlord pass-through arrangements and sub-metered allocations is excluded under the pass-through exclusion policy.
Scope 3 — Category 1
Purchased Goods & Services — ~687 tCO₂e
Largest category at 73% of Scope 3. Includes services (consulting, media, events), IT equipment, office goods, and software subscriptions.
Services — ~427 tCO₂e
Goods — ~216 tCO₂e
SaaS — ~37 tCO₂e
Scope 3 — Category 6
Business Travel — ~120 tCO₂e
Flights (dominant), hotels, rail, taxis, car rental. Activity-based. DEFRA radiative forcing factor applied to flights.
Scope 3 — Category 8
Upstream Leased Assets — ~117 tCO₂e
All leased office premises — m²-based EF per location. Confirmed from Bardo (MongoDB), March 2025.
| Office location | Landlord | FY2024 tCO₂e | FY2025 tCO₂e |
|---|---|---|---|
| Stockholm — Gävlegatan (H&H) | Atrium Ljungberg Blästern 15 AB | ~39 | ~46 |
| Stockholm — Sveavägen 20 | Skandia Fastigheter Storstockholm AB | ~36 | ~34 |
| Helsingborg | S:T Nicolai Fastighets AB | ~18 | ~19 |
| Malmö | Kungsleden Studio AB | ~7 | ~7 |
| Helsinki | Areim Investment 3-3 Oy | ~6 | ~6 |
| Stockholm — Engelbrektsgatan 3 | Fastighets AB Stockholm Ebr | — | ~2 |
| London & Linköping | Metrus / Kulturfastigheter | ~4 | ~3 |
| Total Cat. 8 — Office premises | ~110 | ~117 |
Scope 3 — Other Categories
Categories 3, 4, 5 & GHG Protocol Coverage
Methodology
GHG Protocol · CSRD / ESRS E1
Reporting Framework
- GHG Protocol Corporate Standard (2004/2015)
- GHG Protocol Value Chain Standard (2011)
- CSRD / ESRS E1 — first report covers FY2025
- Reporting years: FY2024 (base year) & FY2025
- Boundary: Operational control — all entities where Aura controls operations
- GWP: IPCC AR6 100-year (CO₂=1, CH₄=27.9, N₂O=273)
Entities in Scope (2025)
- Aura Group AB (parent)
- Intellecta AB
- Comprend AB (incl. Comprend Finland Oy, Comprehend UK, former Pyramid Communications merged 2025)
- Creo Media Group AB
- Hallvarsson & Halvarsson AB
- Jung Relations AB
- Berntzon Bylund AB
- Involve Communication AB
- Aura Insight AB
- Wonderland Event i Norden AB
- Eventum AB (acquired June 2025 — included from Jun 2025)
- Mods Graphic Studio — divested March 2025; excluded from both periods to preserve year-on-year comparability (GHG Protocol Ch. 5)
Calculation Hierarchy
| Tier | Method | Applied to | Coverage |
|---|---|---|---|
| 1 — Activity-based | Physical quantity × product-specific EPD/LCA EF | IT equipment, electricity, freight, vehicle fuel, business travel | ~33% |
| 2 — Supplier SoF | Supplier's Scope 1+2+3 ÷ revenue × spend | Services with published sustainability reports | ~16% |
| 3 — Category Average | Industry EF × spend amount | Goods and services without physical data or SoF EF | ~51% |
Data Quality
Emission-Weighted Quality Grading — FY2025
Quality graded per calculation by Bardo's automated quality scoring system. EF coverage 99.5% (45,819 of 46,027 FY2025 activities graded). A+B+C = 73% of tCO₂e. D+E = ~248 tCO₂e — concentrated in Goods and Services.
| Grade | FY2025 tCO₂e | Share | Main driver |
|---|---|---|---|
| A | ~175 | 18.4% | Physical-unit goods, energy, property |
| B | ~234 | 24.6% | Services (verified SoF), SaaS, activity-based goods |
| C | ~291 | 30.6% | Services moderate SoF confidence, goods — reliable for aggregates |
| D | ~152 | 16.0% | Goods and services with lower match precision |
| E | ~96 | 10.2% | Category-average spend-based fallback |
| Total graded | ~950 | 100% |
D/E Risk by Category — FY2025
| Category | D/E Activities | D/E tCO₂e | % of D/E total |
|---|---|---|---|
| Goods | 13,102 | ~102 | 39.9% |
| Services | 1,481 | ~90 | 35.2% |
| Property | 62 | ~26 | 10.1% |
| Travel | 1,509 | ~18 | 6.9% |
| Freight | 1,430 | ~8 | 3.2% |
| SaaS | 2,064 | ~6 | 2.2% |
| Total D/E | ~19,700 | ~248 | 100% |
Recommendations
Near-Term Actions for 2026
Five prioritised actions to reduce emissions and improve data quality — ranked by impact and feasibility.
Extend GoO coverage to remaining Swedish offices
Sveavägen 20 GoO is now confirmed (Entelios, April 2026). Securing Ursprungsgarantier for Helsingborg (73 MWh) and Linköping (38 MWh) would reduce market-based Scope 2 from ~16 to ~7 tCO₂e — a ~56% reduction. Low cost, high signal for EcoVadis. Contact current energy supplier to check availability for these sites.
Finalise fleet phase-out by 2026 hard stop
Two vehicles remain (one from an employee who joined with an existing lease, one part-owner). Confirm phase-out timeline for both — the company's own sustainability policy sets 2027 as a hard stop for Scope 1 from vehicles. Ensuring no new combustion leases are signed in 2026 will bring Scope 1 to near-zero.
Reduce long-haul flights — top lever for travel emissions
Flights account for 70% of Cat. 6 travel emissions (~84 tCO₂e). A policy or incentive favouring rail for European routes and video-first for short-notice meetings would have a material impact. Even a 20% reduction in flight emissions = −17 tCO₂e.
Prioritise supplier engagement for top Services emitters
Services (Cat. 1) is the single largest emission source at 427 tCO₂e — 44% of the total footprint — yet no reduction action currently targets it. Advertising & media (~173 tCO₂e) and Consulting (~66 tCO₂e) account for the dominant share. Near-term actions: (1) require top 10 service suppliers to publish a carbon footprint or SBTi commitment as a procurement criterion; (2) prefer suppliers with verified low-emission data centres and clean-energy operations. Even a 5% intensity improvement in Services = ~21 tCO₂e, greater than the entire Scope 1+2 footprint.
Create a Supplier Code of Conduct for EcoVadis Sustainable Procurement score
The current sustainability policy does not have a dedicated supplier selection or due diligence section — this limits the Sustainable Procurement score in EcoVadis. A short Supplier Code of Conduct (1–2 pages, referencing Aura's environmental and labour standards) would directly improve this. Low effort, high impact on EcoVadis rating.
Commission employee commuting survey (Cat. 7) for 2026 reporting
Cat. 7 is currently excluded from the inventory with justification. A lightweight survey covering commute mode and distance for ~500 employees would allow inclusion in FY2026, improving coverage completeness for CSRD reporting and EcoVadis ENV602.