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12 May 2022

H&H Group creates new business area

H&H Group is now strengthening the organization to support increased growth. As part of this, a new business area has been created for data-driven digital communi­cation and marketing.

In an increasingly complex and fast-moving world where the boundaries between channels and target groups become harder to distinguish, the importance of communi­cation as a strategically important tool for realizing strategies and creating business results is increasing. Through strong positions in digital marketing and corporate communi­cation, a unique combination of breadth and edge is created to handle these challenges for clients in a transform­ative environment.

A man and woman sitting on a purple couch.

”By bringing Nordic Morning and Comprend together as the base in a new business area, we will be stronger in our deliveries to clients and we can effectively coordinate and collaborate between competen­cies in a way that benefits our clients”

From the start, Comprend and Nordic Morning constitute the foundation of the business area with 220 employees and offices in Stockholm, Helsinki, London and Malmö. Johanna Fagrell Köhler will head up the business area and, in addition to her role as CEO of Comprend, she will also take on the role as CEO of Nordic Morning.

The investment should be seen as the basis for continued growth in the area, both organically and through complementary acquisitions. Both companies will continue to live side by side but will strengthen each other in the continued development of the area. The agencies in the business area will continue to collaborate closely with other agencies within the H&H Group.

“In practice, we already work together on a number of assignments. Comprend's customers have a great need for the expertise in digital marketing and growth that is available at Nordic Morning and Comprend contributes with its experience of strategy and corporate communi­cation. In some areas, we also have similar competen­cies and opportunities to create increased value for our clients by collaborating in client teams”, says Johanna Fagrell Köhler.

Agencies included from the start:


Comprend is the leading digital communi­cations agency for listed companies, large and small. We help companies succeed by understanding and inspiring their key stakeholders. Together with our customers, we solve their challenges with a combination of business communi­cation and digital competen­ce. Our experienced and passionate colleagues are located in Stockholm, London and everywhere.

Nordic Morning

At Nordic Morning we believe in making the world a better experience. We research, advise, make and activate to encourage our clients to aim further and drive growth. The Nordic Morning team are strategically positioned across the Nordics to serve the needs of our growing Nordic client base, which includes some of the largest and most exciting brands in Europe. As it stands today, as one agency, we currently have three offices in Helsinki, Stockholm and Malmö with around 150 team members.

For information on this topic contact:

Martin Petersson

+46 70 971 12 91

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