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20 Dec 2021

H&H Group acquires Nordic Morning and Mods

H&H Group has entered into an agreement to acquire Nordic Morning and Mods. Nordic Morning is one of the Nordic region's leading business partners in data-driven marketing with the aim of driving growth for its clients. Mods is one of the world's leading retouching and PreMedia studios.

The acquired companies have net sales totaling SEK 312,7 million and employ around 170 people in offices in Stockholm, Malmö and Helsinki. The seller is Nordic Morning Group Oyj, which after the transaction will comprise the operations Edita Prima and Edita Publishing.

H&H Group will pro forma after the transaction have net sales of almost SEK 900 million with a fee income totaling approximately SEK 640 million with more than 500 employees.

Martin Petersson, President and CEO of H&H Group says:

“Nordic Morning has undergone a major and impressive transform­ation in recent years and is now a leading business partner in data-driven marketing. Nordic Morning and Mods’ offerings complement H&H Group's existing offering in partly new areas and make our overall offering even stronger. We are pleased to welcome all these highly skilled employees to H&H Group and look forward to developing the operations further together with the management of Nordic Morning and Mods.”

Anne Årneby, President and CEO of Nordic Morning Group Oyj says:  

“I'm very proud of the customer-centric strategic changes we have accomplished together with the cultural shift towards self leadership during the past five years – all done in great collaboration with our engaged and competen­t people. Data-driven marketing is accelerating in the Nordics and I strongly believe H&H Group is a great fit for Nordic Morning’s further development.”

A group of different logos on a white background.

”Data-driven marketing is accelerating in the Nordics and I strongly believe H&H Group is a great fit for Nordic Morning’s further development.”

Nordic Morning has transform­ed to create a strong and integrated offering packaged as a digital growth engine, where specialists in digital marketing, digital development, marketing automation, design, content, AI, tech and data work together to drive growth for its customers’ business.

Mods is a world-leader in retouching, motion design and PreMedia, striving to get the best out of every image and campaign, from idea to final media.

More about the acquired companies can be found at and

The acquired companies will join H&H Group as of 31 January 2022. The name Nordic Morning is part of the acquisition, which means that the selling company Nordic Morning Group Oyj will be renamed.

About Nordic Morning Group Oyj

We work in close collaboration with our clients to deliver superior experience to their customers, driving growth and customer love. The Group consists of three business areas: Nordic Morning transform­s businesses with data-driven marketing and digital services, Edita Prima creates automated customer communi­cation services, and Edita Publishing develops collaborative learning and information solutions.

For information on this topic contact:

Martin Petersson

+46 70 971 12 91

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