04 Jun 2025
Ebba Grenninger appointed new CEO of Jung
— Jimmy Rodhelind takes on a new role within Aura.
On 1 September, Ebba Grenninger will assume the position of CEO at Jung. She has been with the agency for more than eleven years, the past six as Creative Director and Deputy CEO. Ebba succeeds Jimmy Rodhelind, who has led Jung for ten years.
“I feel both proud and humbled by the task ahead. Jung is an agency with an impressive history, shaped by passionate founders and dedicated employees for more than 20 years. To me, Jung is defined by high creativity with an earned-media core, long-term values, and a deep understanding of contemporary culture and brand-building. We will continue to build on these strengths while I look forward to challenging and developing Jung wherever we can improve,” says Ebba Grenninger.
“After ten years, it feels completely natural to pass the baton. Ebba has been instrumental in the positive development Jung has seen in recent years, and I’m convinced she will bring fresh thinking and create something even stronger going forward. I’m, of course, pleased with the progress Jung has made, but even more proud of the strong culture we have built together with all our employees,” says Jimmy Rodhelind.
“Jung has been remarkably successful for a long time. I’m impressed by how Jimmy, Ebba, and the rest of the team have, year after year, delivered high creativity within strong, long-term client relationships. At the same time, they’ve created a workplace where people thrive and feel good, which is crucial for sustained success. Jung represents an important creative edge within Aura, and I look forward to following Ebba’s work to consolidate and further strengthen Jung’s position as one of the most interesting agencies in the Nordics,” says Martin Petersson.
With Ebba Grenninger taking over as CEO of Jung, Jimmy Rodhelind will continue in another role within Aura.

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